Today I would like to take you all through the new world of online social networking that we are in. We all are part of it, in fact we are living in the times where these networking websites have become quintessential for communicating with people. We are now into these online public spaces. What makes these public spaces public is the fact that we don’t exactly know the audiences we are talking to and we are trying to understand the norms to be followed in such public spaces.
For example if we are in a conference room we know that we need to sit facing the person who is lecturing and not show our backs to him, but in the case of social networks we do not exactly know the norms we need to follow.
There are 4 properties that we need to consider when we are trying to interact with people online on public spaces.
Persistence: What you say sticks around, there would be things which you would have said 5 -10 yrs back which you are not necessarily proud of but they still exist and this won’t allow us to forget about it. On the other hand there can be some pleasant conversations which you would like to have with you forever. How do we deal with who gets the access to that persistence?
Searchability: It gets very easy for people to know where you are, you become more searchable.
Replicability: Copy pasting the conversations, this can be a nasty tool. You can just start a huge fight just by copy pasting a few comments here and there. It’s hard to identify which is the original and which is the copy when you are conversing on a Instant Messenger. But in case of an online networking sites you do it in front of a large audience so it takes care of the problem.
Invisible Audiences: we don’t necessarily know who we are speaking to, I am writing this article today by having a rough idea of who my audiences are but I don’t know who is going to read this once I post it, I don’t know when they will get access to it and when they read it.
The reason why these 4 properties are crucial is because they change the rules of “Context”. How do you know what the assumptions are? How do you know how to interact?
We understand that when we get into a bus we are supposed to sit on the seats and not stand on them, we have been socialized into that. This is not the case when we are on a social networking site.
We are in a massive confusion of what CONTEXT means, who are these audiences how do we speak to them? How do we interact with them?
We see people getting more and more desperate to seek attention on these websites, they are willing to put all their private activities public just to seek attention. Online public spaces are providing people with a platform where they can go out of the ordinary norms and get away with it.
Forgetting things is a gift we have and I think we are losing that gift, there is no way out of these online networking sites, and we cannot avoid them. They have already become a part of our life. We have to learn to deal with it, because the future is about mobile and its going to get a lot more complex than this.
The problem is these technologies are taking us to a place where we have less and less control of what the context is and thus we are losing privacy on a different level.
Parts of this article are taken from the lecture I heard of Danah Boyd, a prominent speaker on social networking.
By Srikanth Achanta